Schema Markup Guide: How to Add Structured Data to Your Website

Schema markup is the code you add to your website that tells search engines exactly what your content means, not just what it says. Without it, search engines have to guess what your page is about based on text analysis alone. With it, you are giving them a structured vocabulary that eliminates ambiguity.

The practical benefit: schema markup can earn you rich results in Google -- star ratings, FAQ dropdowns, product prices, recipe cards, event dates, and more.